Coaching!

A NOTE FROM DAN LUTCHANSKY

The secret to building a successful business is to see the truth of what is in front of you and not let your fear stop you from acting on what you see.

When I’m talking about “fear,” I’m not thinking of someone not being able to act at all. Instead, I am thinking of clients who have learned new skills because their fear didn’t stop them from trying something new.

There was Richard who learned a new selling skill by reviewing with a prospect what he was going to think over instead of asking when he should call back for an answer.

Or Dennis, who finally understood what it meant to cover overhead in preparing an estimate for a bathroom remodel.

And Stephanie, who saw the light on how to better manage employees by telling one of them that being late was unacceptable.

Who could forget Mark, who after studying his profit and loss statements for several months, finally understood why he had to raise his rates. I remember hearing Mark brag to his wife that all of his customers except one went along with the increase.

Those moments when the light bulb goes on for a client are very satisfying. It certainly is rewarding when a client owns a skill because he or she was willing to try something new.

After examining my life in business, I have arrived at the conclusion that there are two kinds of people that make it in their own business.

The first is the person who has in his or her emotional makeup certain personality traits that work well in business. This individual is the “natural.”.

The second acquires those personality traits that are required for success in business. This is learned behavior and gives hope to the rest of us.

The truth is that most people have to acquire new skills in order to build a business that works. It will prove very valuable to have someone on your side that can help you see the truth of what is in front of you. It is even better when that person has the savvy and experience to make suggestions on what you can try so you can develop new skills. That is what good coaching is all about.

Are you ready to take the next step?

The best way to get started is with a complimentary business consultation, where we will answer your questions, assess your situation and recommend a course of action. We can be reached at (408) 378-9500 or by completing the form at Contact Us.